In this episode, Dr. Michael Troyer and Anna Steinfest discuss the importance of improving your ability to influence others as a small business owner. They offer three practical ways to enhance your persuasiveness and increase your chances of success in your business ventures.
The first tip they share is to make your presentation all about the listener, not about you. They emphasize the importance of focusing on the listener's needs and desires rather than just promoting your own products or services. By showing that you understand and care about their needs, you are more likely to gain their trust and support.
The second tip is to use comfortable, casual language when presenting your ideas. Dr. Troyer and Anna explain that using language that is easy to understand and relatable can make the listener feel more comfortable and open to your message. They suggest speaking as if you are talking to a colleague or friend rather than using overly formal or technical language.
Finally, the third tip is to create trust by using visuals in your presentation. Dr. Troyer and Anna highlight the importance of using examples and representations of what you are offering to help build trust and credibility with your audience. They explain that words alone are not enough to convince people, and those visuals can help make your message more tangible and memorable.
Overall, this episode provides valuable insights and practical tips for small business owners looking to improve their persuasiveness and achieve their goals. Tune in to learn how you can make your presentations more effective and engaging!