Small Business Survival Conversations

S3E22: Ask Before You Tell: The Secret to Emotionally Engaging Sales

Anna Steinfest

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In this week’s Monday Morning Motivation, host Anna Steinfest reveals the secret to transforming your sales process: asking the right questions. Selling isn’t about pushing a product or service—it’s about connecting with your customers on an emotional level and guiding them to make decisions that feel right for them.

Discover how to use emotionally engaging questions to uncover your customers’ needs, motives, and challenges and how this approach builds trust, deepens connections, and leads to more successful sales. Anna shares practical examples of discovery, impact, and obstacle questions that you can start using immediately.

If you’re ready to shift from “selling” to “guiding” and elevate your sales strategy, this episode is for you!

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