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Small Business Survival Conversations

It is hard to run your business and keep up with new trends and resources to help you build a profitable company. Each Tuesday, join Anna Steinfest and Dr. Michael Troyer will share with you business tools, insights, and ideas. If you are a business owner or thinking about starting a new company or just want to hear some business advice this podcast is for you.

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Small Business Survival Conversations

S3E24: Know Your Why: The Key to Surviving and Thriving as a Business Owner

February 09, 2025 • Anna Steinfest

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In this week’s Monday Morning Motivation, host Anna Steinfest dives into one of the most important questions every small business owner must answer: Why are you doing what you’re doing?

Without a strong why, challenges feel overwhelming, burnout sets in, and success becomes harder to achieve. But when you’re clear on your purpose, it fuels your passion, keeps you resilient, and helps you push through obstacles.

Through the powerful story of The Lumberjack and the Dull Axe, Anna explains why working harder isn’t enough—you need to sharpen your axe by reconnecting with your purpose. Learn three actionable steps to identify your why, define the impact you want to make, and use it as motivation during tough times.

Tune in to discover how finding your why can help you survive and thrive as a small business owner.

🎧 Listen now and take control of your success!

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