Small Business Survival Conversations
Small Business Survival Conversations is the weekly podcast designed to empower entrepreneurs, solopreneurs, and small business owners who are fighting every day to build, grow, and sustain their businesses in a noisy and unpredictable world.
Hosted by Anna Steinfest, business strategist, entrepreneur, and founder with decades of experience helping small businesses thrive, this show delivers practical wisdom, mindset fuel, and real-world strategies that small business owners can actually use.
What to Expect Every Week
Monday Morning Motivation
Kickstart your week with a powerful story—drawn from timeless fables, real business lessons, or classic wisdom—paired with three actionable steps you can apply immediately. Each episode is crafted to help you regain focus, protect your momentum, and make better decisions as a small business owner.
These episodes are short, energizing, and packed with practical insight. Think of it as your weekly dose of clarity, courage, and direction.
Occasional Expert Interviews
Throughout the season, Anna welcomes entrepreneurs, industry experts, and community leaders who share their experiences, failures, wins, and lessons learned. Whether you’re looking to scale, pivot, or simply survive another day of running a business, these conversations offer the guidance and encouragement you need.
Who This Podcast Is For
This show is built for:
• Small business owners
• Solopreneurs
• Startup founders
• Women-owned businesses
• Community-based and service-based entrepreneurs
• Anyone navigating growth with limited time, resources, and support
If you’re building a business from the ground up—and learning as you go—you’re in the right place.
Why Listeners Love This Podcast
• Practical, real-world strategies (no fluff)
• Story-driven insights that stick
• Weekly motivation designed specifically for small business owners
• Action steps in every episode
• Honest conversations about what it really takes to survive and grow
• Encouragement without sugarcoating
Running a small business is not easy — but you don’t have to do it alone.
Subscribe now and start your week with inspiration, direction, and the tools to keep moving forward.
Small Business Survival Conversations
Your journey. Your grit. Your growth.
Small Business Survival Conversations
S3E31: People Buy Solutions: How Understanding Human Needs Drives Small Business Success
In this week’s Monday Morning Motivation, host Anna Steinfest explores a powerful truth every small business owner must understand: customers don’t buy products—they buy solutions to their problems.
Drawing inspiration from human psychology and real-world examples, Anna breaks down the relationship between unmet needs, emotional discomfort, and purchasing behavior. You’ll learn why identifying your customer’s emotional pain points—and positioning your product or service as the solution—is the key to unlocking lasting business success.
💡 In this episode, you’ll discover:
- Why all sales are rooted in emotional needs
- How to reframe your messaging to reflect customer problems
- Real-life examples of businesses that grew by focusing on solutions
- 3 practical steps to apply this mindset to your business this week
- A simple reflection prompt to deepen your clarity and connection
Whether you're selling soap, strategy, or software—this episode will help you shift from “pushing a product” to meeting a need that your customer actually cares about.
🎧 Tune in now and transform the way you talk about—and sell—what you do.
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