Small Business Survival Conversations

S3E35: LEAD with Confidence in Every Sales Conversation!

Anna Steinfest

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In this Monday Morning Motivation episode, Anna Steinfest shares a powerful mindset shift for small business owners who want to stop chasing clients and start leading sales conversations with clarity and confidence.

Drawing from real-world sales insights, Anna explains why most sales interactions fail before they even begin—because the buyer sets the rules by default. From stalling tactics to vague “think it overs,” prospects often stay in control while small business owners give away value and wait endlessly for follow-ups.

But it doesn’t have to be that way.

In this episode, you'll learn:

  • Why buyers resist giving real answers—and how to turn it around
  • The 3-step formula for setting boundaries and leading with confidence
  • How to get permission to ask questions and guide the decision-making process
  • Why “Let me think about it” often means “no”—and what to say instead

If you're tired of leaving meetings without clarity, chasing ghosted leads, or giving away your expertise for free, this episode will give you the tools to shift the dynamic—and close with integrity and control.

🎯 Whether you're new to sales or just ready to level up, this episode will help you stop “hoping” for a sale and start leading the conversation like a pro.


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