Small Business Survival Conversations

S3E39: Building Strength On and Off the Field with Scotty Smith

Anna Steinfest

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In this episode of Small Business Survival Conversations, we interview Scotty Smith, founder of Synergy Sports Performance in Green Bay, WI.

With over 20 years in strength and conditioning—and a career that began with the Green Bay Packers—Scotty shares the story behind launching Synergy, the challenges he faced as a small business owner, and the mindset that keeps him focused and growing.

We dive into how growing up on a farm in Iowa shaped his strong work ethic, problem-solving approach, and entrepreneurial spirit. That foundation of grit and discipline continues to influence how he leads his team, supports his athletes, and shows up in business.

We also talk about:

  • Starting a business from passion and perseverance
  • Pushing through moments of doubt and uncertainty
  • The importance of community and relationships
  • Building a strong team culture
  • What does survival really mean as a small business owner

Whether you're in fitness, food, or finance, Scotty’s honest insights on leadership and resilience will inspire you.

🔗 Learn more about Scotty’s work: www.synergysportsperformance.com